I’m Matthew Neophytou
a Senior Product Designer and Digital Design Lead working across e-commerce, consumer products and brand-led digital experiences.
I combine UX, UI and visual craft with customer insight, experimentation and reusable design systems, taking work from early thinking through to delivery.
Making complex purchase decisions easier to understand
PRODUCT DESIGN · UX · CUSTOMER EXPERIENCE
Using customer research to shift the purchase journey from recommendations towards clearer product education and comparison.
Creating a more consistent digital brand experience
DIGITAL DESIGN · BRAND · DESIGN SYSTEMS
Translating the rebrand into reusable components, templates and creative across web, CRM and paid media.
Improving product discovery and purchase confidence at ghd.
E-COMMERCE · UX/UI · PRODUCT CONTENT
Restructuring product information, imagery and variants to support a clearer purchase journey.
Supporting an ecommerce replatform across web and app
E-COMMERCE · UX/UI · DESIGN QA
Contributing UI reviews, UX feedback and digital content across checkout, account and customer communications.
Bringing product
content to life
DIGITAL DESIGN · E-COMMERCE · EDUCATION
Creating consistency across
digital touchpoints
DIGITAL DESIGN · CRM · CREATIVE LEADERSHIP
Creating richer digital
brand experiences
E-COMMERCE · EDITORIAL · DIGITAL DESIGN