I’m Matthew Neophytou
a Senior Product Designer and Digital Design Lead specialising in creating clear, scalable digital experiences across product, ecommerce and consumer services.
I blend UX, UI and visual craft with customer insight and experimentation to create digital experiences that are thoughtful, engaging and commercially effective
Making complex purchase decisions easier to understand
PRODUCT DESIGN · UX · CUSTOMER EXPERIENCE
Reframing the Avios purchase journey around comparison and education, helping customers understand the value and differences between purchase options.
Creating a more consistent digital brand experience
DIGITAL DESIGN · BRAND · DESIGN SYSTEMS
Developing a scalable digital design approach across web, CRM, social and acquisition, bringing greater consistency to the customer experience.
Creating a more consistent digital brand experience
ECOMMERCE · UX/UI · CRO
Designing clearer product and content experiences that help customers discover, understand and engage with GHD products.
Reimagining the ecommerce experience
ECOMMERCE · UX/UI · DIGITAL TRANSFORMATION
Designing responsive ecommerce experiences as part of a wider replatform, creating clearer and more engaging ways for customers to discover and shop AllSaints products.
Bringing product content to life
CONTENT · ECOMMERCE · DIGITAL
Creating consistency across
digital touchpoints
DIGITAL DESIGN · BRAND · SYSTEMS
Creating richer digital
brand experiences
CONTENT · DIGITAL · BRAND