All Saints
Replatform
Project Overview
As part of a major digital re-platform, I collaborated with in-house teams and an external agency to enhance the website and app experience across multiple breakpoints and devices. The goal was to improve usability, engagement, and conversion rates while ensuring a seamless transition to the new platform. My role involved reviewing UI designs, providing UX feedback, and developing digital content to support the launch.
Process & Approach
I conducted functionality and design reviews, working closely with developers and designers to refine user flows, particularly for checkout, account pages, and content areas. Research and testing played
a key role in identifying pain points and proposing solutions within the platform’s technical constraints.
Outcome & Impact
The re-platform launch successfully improved site performance, usability, and visual consistency. User engagement increased, with a notable uplift in conversions due to enhanced checkout flows and refined content structures.
Checkout journey
The checkout journey was a critical focus of the re-platform, ensuring a seamless and efficient process for users across global markets.
Wishlist
The most-used feature on the platform, were a key focus to ensure users could retain their selections seamlessly across all browsing scenarios.
VAT Invoice Comms
VAT invoices were previously attached as PDFs in communications. I was tasked with designing a wireframe to embed them directly within email templates, ensuring easier access and improved readability.
