I’m a Digital Creative, that specialises in creating data driven visually compelling
and highly functional digital experiences that extends the brand strategy.
Utility Warehouse
Digital Brand>
Led the creation and optimisation of digital experiences, ensuring seamless customer interactions across all marketing touch-points. Collaborating with cross-functional teams,
balanced business goals, technical needs, and user expectations to deliver compelling,
high-quality digital solutions.
By designing engaging assets and optimising websites, digital ads, and email campaigns,
drove innovation and efficiency. I also scaled creative output, mentored digital design teams, and fostered collaboration across UX, product, and marketing to deliver best-in-class digital experiences.
UX/UI
E-commerce
CMS
Templates
Branding
Marketing
Multi-disciplinary
Agile
Product
Workflows
Measurement & effectiveness
Adobe
Figma
Microsoft Office
Asana
All Saints
Replatforming>
Played a key role in reviewing, refining, and optimising digital experiences across web and app platforms. Working closely with in-house teams and external agencies, provided feedback on UI designs, ensured seamless functionality across devices, and supported the
re-platform launch by contributing to research, content creation, and testing. Also collaborated with developers to improve website performance, streamline checkout and account pages, and enhance overall engagement and conversion.
With a strong focus on UX, strategy, and innovation, I contributed towards digital projects across global sites, ensuring high-quality execution aligned with business roadmaps. Took ownership of design processes, testing, and resource management, keeping teams aligned
on deadlines and priorities. By researching competitors and staying ahead of web design trends, continuously refined digital strategies to enhance the brand experience and drive results in a fast-paced environment.
UX/UI
E-commerce
CMS
Multi-disciplinary
Templates
Adobe CC
Figma
Branding
Marketing
Jira
Designed visually compelling, user-centric assets for global websites, social platforms, and digital marketing channels, ensuring a seamless and engaging experience across all devices. Working closely with key stakeholders, I developed on-brand, accessible, and high-performing content for email, affiliates, social media, and display advertising while driving innovation in digital campaigns.
UX/UI
E-commerce
CMS
Multi-disciplinary
Templates
Adobe XD
Branding
Marketing
Adobe CC
Designed visually compelling, user-centric assets for global websites, social platforms, and digital marketing channels, ensuring a seamless and engaging experience across all devices. Working closely with key stakeholders, I developed on-brand, accessible, and high-performing content for email, affiliates, social media, and display advertising while driving innovation in digital campaigns.
UX/UI
E-commerce
CMS
Multi-disciplinary
Templates
Adobe XD
Branding
Marketing
Adobe
CC
White Stuff
Lookbook>
Collaborated with the Creative team to develop and deliver all 2D and 3D visual assets for the White Stuff brand, ensuring consistency across all touch-points. This included window displays, point-of-sale materials, packaging, web content, email campaigns, lookbooks, advertisements, presentations, and promotional materials. Supported brand communications by creating visually compelling designs that enhanced engagement and reinforced brand identity.
UX/UI
E-commerce
CMS
Multi-disciplinary
Branding
Marketing
Templates
Adobe XD
Adobe CC
Working with in-house teams, agencies, and developers to optimise digital experiences, enhance brand consistency, and drive engagement. Whether leading projects, mentoring teams, or refining creative workflows, I bring a strategic, hands-on approach to delivering high-quality, impactful digital solutions.
UX/UI
E-commerce
CMS
Multi-disciplinary
Branding
Marketing
Templates
Adobe XD
Adobe CC