PDP Redesign
ghd
Project Overview
The existing product display lacked visual hierarchy, with limited space for imagery, overwhelming text, and key details hidden below the fold. The goal was to create a more responsive, visually engaging, and conversion-driven experience that showcased product photography, variants, and key details more effectively.
Process & Approach
The redesign prioritised adaptive breakpoints, variant integration, and interactive elements to surface product details dynamically. A refined UI structure improved readability, reduced cognitive load, and guided users through a smoother purchase journey while maintaining a balance between aesthetic appeal and functionality.
Outcome & Impact
The new interactive approach led to an increase in upsells, with greater visibility for featured products. By making key details more accessible, users gained confidence in purchasing decisions. The project also provided valuable insights to inform future product discovery and conversion strategies.
Variant integration
Allowing users to easily view different colours and models without navigating away.
Technology, Features tabs
Introduction of technology and feature's tabs allowed the user to toggle between key USP’s and brand callouts to facilitate in online purchase decisions resulting in fewer product returns.
Product Imagery
Updated product modules allowed for better presentation of detail shots and show off the sleek product design.
