White Stuff

Lookbook Redesign

Project Overview

ghd’s online lookbook was previously hosted on a restrictive PDF reader platform, limiting user engagement and accessibility. The goal was to migrate it to an internal CMS, transforming it into a fully responsive, interactive, and aspirational experience that aligned with the brand’s digital strategy.

Process & Approach

Redesigned the lookbook with a seamless, engaging user journey optimised for all devices. Migrated content to an internal CMS, enabling better flexibility, updates, and brand control. Enhanced interactivity, allowing users to explore products in a more immersive way.

Outcome & Impact

The new lookbook provided a visually compelling and intuitive experience, improving usability, brand storytelling, and product discoverability. The shift to an internal CMS increased efficiency, ensuring greater content control and adaptability for future campaigns.