ghd
Mobile Navigation
Project Overview
The aim of this project was to redesign the mobile menu to improve usability, streamline access to key products, and create a more intuitive experience that highlighted GHD's product range prominently.
Process & Approach
The new design introduced simplified categories for easier navigation, while highlighting key ghd products in dedicated sections. The updated menu also incorporated interactive elements.
Outcome & Impact
Overall, the new design enhanced the mobile shopping experience, leading to greater user satisfaction and increased product visibility, which positioned GHD’s product range more effectively within the digital space.
ghd
Tool Tutorial App
Project Overview
To enhance product education and user engagement, an app was developed featuring AR tutorials, custom videos, and interactive guides. Extensive user testing and interviews shaped the experience, ensuring it addressed real user needs and improved brand interaction.
Process & Approach
User research revealed the need for visual, hands-on learning, leading to key features such as:
• AR tutorials for real-time styling guidance.
• Custom videos tailored to hair types and styling goals.
• Promoted screens highlighting product benefits.
The app was designed for ease of use, with an intuitive interface that aligned with GHD’s brand.
Outcome & Impact
While not yet implemented, user testing validated demand for interactive learning and revealed opportunities to enhance product engagement. The insights gained provided a strong foundation for future digital education strategies within GHD’s ecosystem.
ghd
Amazon Toolkit
Project Overview
ghd’s Amazon storefront was rebranded and restructured to increase traffic, boost conversions, and reinforce premium positioning while driving incremental sales growth.
Process & Approach
The overhaul included:
• Enhanced product detail pages
with improved visuals and descriptions.
• Premium A+ content to elevate storytelling.
• A redesigned brand store with updated graphics
and optimised navigation.
Outcome & Impact
The rebrand led to significant growth:
• Brand store traffic +99% (1M visits).
• Sales +115% ($7M revenue).
• Conversion rate up 5% (to 28%).
• Average order value +10%.
This transformation elevated GHD’s digital presence, improved
user experience, and strengthened brand positioning.
ghd
Global Checkout
Project Overview
ghd needed a consistent, user-friendly checkout experience across global markets. The project focused on creating market-specific checkout screens to guide developers while ensuring design alignment within technical constraints.
Process & Approach
• Designed localised checkout screens tailored to regional needs.
• Collaborated with developers to balance UI/UX with system capabilities.
• Optimised usability for a smooth, conversion-driven experience.
Outcome & Impact
The project streamlined global checkout implementation, ensuring design consistency, improved usability, and a stronger e-commerce foundation for future optimisations.
